Iconoculture, one of our partners, helps companies better understand consumers by analyzing, translating, and applying consumer trends. They constantly have their ears to the ground, searching out all corners of consumer culture to understand how and why consumers do what they do. We thought you’d like to hear about how Iconoculture has used The Big Moo as tool in their own marketing efforts.
Laurie Healy, Director of Corporate Marketing at Iconoculture, said that they were attracted to the book’s theme of being remarkable, and the importance this holds in business today. She said...
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