Blog
What I love about Randy Rothenberg’s mash up of COLUMN and BLOG is that it is the essence of remarkable…so simple, so memorable. His poke at and through the Blogosphere is a wonderful reminder that it - the remarkable - can always be done. It has what Tom Peters, also a Group of 33, would call, immediate WOW-ness
That’s what I admire most about my colleagues, the co-authors of the The Big Moo. They overcome resistance on a daily basis to CREATE. I have been re-reading one of my favorite LITTLE BOOKS, The Art of War by Steven Pressfield (www.stevenpressfield.com)—if you’re at all...
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Randall Rothenberg, CEO of Interactive Advertising Bureau and Big Moo author, announced the launch of his “clog” (column + blog = clog!) today.
The site is called “I, A Bee: Buzz and Pollination From the Interactive Advertising Bureau.” In his e-mail announcement, Rothenberg announced his plan “to keep it infused with profiles, prognostications, proclamations, and provocations about interactive marketing and media.”
The debut clog offers a profile of The Martin Agency’s Mike Hughes and his work in building the interactive program at VCU Adcenter.
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Books as Tools!
As we reach The Big Moo’s Anniversary, we, the Remarkabalize Team*, are re-dedicating ourselves and our site to our singular vision: using Books as (powerful) Tools. We know beyond any doubt, from our experience helping to launch The Big Moo, as well as our projects with authors like Seth, Tom Peters, Fernando Flores, Martin Lindstrom, Roger Schank, John Wood, and organizations like the Navy, Allstream, Anixter Inc., Disney, Fed Ex, Group Systems, GSK, Target, Davis United World Scholars, Visant, Xerox and others, that books can, and do change the world.
We want to keep that dialog...
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