Think Remarkable

You bet!  Even game-changing innovators like Google need reboots in this environment. 
Experience has shown, that skills which provide companies their first level of success are not all that’s required to drive the next round of growth.  Google’s team knows this and is actively looking to ward off “middleage-dom”–the unfortunate conservative slowness that seeps into organizations when they begin to mature.

Organic innovation that materially drives growth is not easy in large companies, the impetus needs to come from and be committed to by the top—but that is not enough.  If...

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With Facebook at 300 million members,  CMO’s and CEO’s still struggle with the social media landscape and question its place in the evolution of marketing.  We’ve been talking all year about how brands struggle with and should leverage social media…but to many, the options just keep changing/expanding with complex ways to reach more communities.

The Omniture and Adobe combination will be very interesting and may provide the needed content perspective and approach to holistic marketing.  I’m a fan of Josh James, Omniture CEO, and believe they have a great opportunity to...

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With Facebook passing 300 mil. members and Twitter allowing the revolution to be televised, it is time to update the “Did You Know” video that I posted after using it in my Berlin speech.  This new video is a solid production piece (same borrowed sound track) updated to a level of quality that you will want to share in your posts and use in meetings and speeches.  Besides chronicling many things measured and Social Media’ s continuing expansion, it is entertaining.

One of the many interesting stats that should be checked and monitored–”1 in 8 couples married in the US last...

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I started to make a Fall CEO Reading List and remembered that Jeffery Cufaude put together a list of recommendations for his summer holiday that would challenge even the best readers–35 books in 35 days!  I liked his category organization, as that is usually how I screen, buy and recommend books to leaders, politicians, colleagues, employee’s, family and friends.

If you are like me, and did not make a big enough dent in your summer reading list, here are seven categories full of titles that we think you may enjoy: 

1. Work and organizations
Talent is Overrated by Geoff Colvin

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CEO’s can learn A LOT…and CMO’s can too!  Whenever I visit and IN-N-OUT location (like today) I am amazed and reminded about how their remarkable simplicity and limited choices can drive raving customers (fans) to their doors every day.  I know it is tough for consumer brands and B-to-B marketers to limit their offerings, especially under the auspices of global expansions and product extensions…but that just may be the track needed to reboot a complex product mix into a cleaner, simpler set of offers–that customers actually like.  Another real benefit to this...

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