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Big Moo co-author Donna Sturgess launches her newest book, The book is about the power of an immersion to reset what you know and stimulate new business-building ideas to reinvent and re-plot business.  In a recent post on Forbes.com Donna talked about getting out of the office, and using immersions to push people in new ways of thinking.  How about just getting out of the office to have...

 

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Dec 26

Drive

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For more on Dan’s new book and the January 1 conversation visit http://www.danpink.com/

 

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imageWhen U.S. Army flight surgeon Rhonda Cornum became one of two American service-women taken prisoner in the 1991 Persian Gulf War against Iraq, her story of resilience helped convince Americans that female soldiers could serve in expanded roles in wartime. Her memoir about the conflict and her eight days in captivity, She Went to War: The Rhonda Cornum Story, was published to critical acclaim in 1992. When the attention the war brought her faded, Cornum continued her military career, training as a urologist and serving in Bosnia. In 2003, during the second war between the United States...

 

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imageA few days before Christmas I had an unexpected email from Tom Peters, asking me to write a post on tompeters.com, ten years later, about Brand You the idea, which he generated in l997 with the now famous Fast Company article, The Brand Called You, because, well, Erik Hansen and I were there, at the beginning,along with many others, helping give birth to Tom’s Work Matters Movement, the Brand You 50 book that followed, and lots of other cool stuff.  Its premise, more relevant today than ever, was that white collar jobs were going to disappear and that people with strong brands (aka...

 

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Tribes: We Need You to Lead Us by Seth Godin
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Seth does not slow down.  Not even close!  His newest book, launching October 16, is about groups of people aligned around an idea, connected to a leader and to each other. Seth utilizes media like an Olympic Luge time trial.  On the Amazon page for Tribes we get a wink of recognition:
“Tribes make our world work, and always have. “If you’re looking at this page this far ahead of publication, you’re probably a member of Seth Godin’s tribe. And if so, you already know what this book is about.  You know about waiting in line at an Apple...

 

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