Think Remarkable

Most organizations are stuck in a culture rut. They understand good things come with growth, but they’re terrified that growth means change, and change means risk, and risk means unemployment. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done without an eye to future projects and development. The Big Moo calls out this nonsensical logic with the simple assertion, “stop trying to be perfect and start being remarkable.”

In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.

But how do you create a purple cow with a big moo—an insight so astounding that people can’t help but remark on it? Where does the buzz come from that surrounds digital TV recording (DVR) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? In response to this loud-lowing question, Godin worked with 32 of the world’s smartest thinkers to devise a response—The Big Moo! Instead of lecturing you, each of the 33 authors tell stories that stick to your ribs and light your fire. The Big Moo will help you to create a culture that consistently delivers remarkable innovations.

True to the authors’ vision to create something remarkable, all book profits go to three charities: Juvenile Diabetes Research, Room to Read, and the Acumen Fund.

About the Authors
The Group of 33 is an all-star team of business writers and doers: Julie Anixter, April Armstrong, Dave Balter, Marc Benioff, Kevin Carroll, Carol Cone, Mark Cuban, Dean Debiase, Lisa Gansky, Malcolm Gladwell, William Godin, Lynn Gordon, Jay Gouliard, Amit Gupta, Marcia Hart, Jackie Huba, Guy Kawasaki, Tom Kelley, Polly LaBarre, Tim Manners, Red Maxwell, Chris Meyer, Jacqueline Novogratz, Tom Peters, Promise Phelon, Dan Pink, Randall Rothenberg, Heath Row, Donna Sturgess, Robyn Waters, Alan Webber, Robin Williams, and Seth Godin.